Apple misleading TV viewers in India about iPhone 5 screen size
Do you see anything wrong with the image of an iPhone 5 above? Does it look like it has a really big screen, like say a Samsung Galaxy S III?
Well, that’s what the iPhone 5 ads being shown on TV channels in India convey.
Let’s compare the above image with actual image of an iPhone 5 as below:
In all likelihood, the ads are getting stretched horizontally, either as provided by Apple or shown by TV channels. But, this is happening for all TV channels. Here, I have shown as seen on NDTV India.
So what could this possibly mean?
a) It is simply an oversight on Apple’s part.
But, this is the company which prides on Attention to Detail.
Apple has been very aggressive with iPhone 5 in India. Unlike previous iPhones, iPhone 5 was released here soon after the global launch. iPhone 5 ads are aired very frequently during important TV programs.
I believe marketing and image management are the forte of Apple. So it definitely can not be an oversight.
b) Big screen phones are popular in India.
Galaxy S III and Galaxy Note are very popular devices in India both with big screens. If you see any corporate office, you would find a lot of executives carrying a Note or at least an S III. One of the most important reasons apart from the ridiculously high price of an iPhone 5 in India is the screen size.
Indian brands like Micromax, Karbonn, etc. are all going after big screens, apart from the phones from Samsung, HTC, LG, etc. The latest among them is Galaxy Grand which is generating some interest.
Competing against these phones, Apple may be feeling a sort of inferiority complex and hence it is deliberately manipulating the ads to make the iPhone 5 screen appear bigger than it actually is.
This I believe is more than just misleading. Bad Apple!
You can see the videos below that I recorded with my Galaxy Nexus. I know the video quality is poor. If someone is able to record the ads with Tata Sky or something, please upload on YouTube and provide a link in the notes.
This one (thumb) is actually comical, as it goes against the functionality being demonstrated.
The other two ads are below. You can compare them with original ads that are available on YouTube.